the first room2.
We think of room2 Hammersmith as our Research & Development Lab. It’s a scaled-back version of a full Hometel, but still delivers all the flexibility and personality one would expect at home. Previously a dilapidated 15 bedroom B&B, the building was acquired and then planning granted for a number of extensions and conversion into its current state.
Accreditations
- Carbon Neutral for 2022 in accordance with PAS 2060
- Emissions inventory in accordance with ISO 14064-1:2018
- B Corp Certified
- Green Tourism Gold
Property Info


Local character, modern design.
Architecturally designed interior and locally crafted furniture, the townhouse is packed full of character and unique touches to create a memorable charm.


Efficient and automated.
A ghost operating model was adopting to streamline efficiencies and minimise servicing costs. The use of smart technologies and internal system automisiations allows the building to achieve high gross margins and a seamless guest experience.
We're looking for investors and partners to get involved with Lamington Group.
"We are delighted to have have been able to secure such a respected and dynamic operator for one of our flagship schemes, and look forward to working together long term on this and other projects"
Guy Ziser, CEO, Ziser London