room2 Hammersmith

Location
Hammersmith
Opened
2026
Deal Type
Owned

the first room2.

We think of room2 Hammersmith as our Research & Development Lab. It’s a scaled-back version of a full Hometel, but still delivers all the flexibility and personality one would expect at home. Previously a dilapidated 15 bedroom B&B, the building was acquired and then planning granted for a number of extensions and conversion into its current state.

 

Accreditations

  • Carbon Neutral for 2022 in accordance with PAS 2060
  • Emissions inventory in accordance with ISO 14064-1:2018
  • B Corp Certified
  • Green Tourism Gold

Property Info

Icon 7 12 month development
Icon 5 16 Units
Floors 5 Floors
Gdv £4m GDV

Local character, modern design.

Architecturally designed interior and locally crafted furniture, the townhouse is packed full of character and unique touches to create a memorable charm.

Efficient and automated.

A ghost operating model was adopting to streamline efficiencies and minimise servicing costs. The use of smart technologies and internal system automisiations allows the building to achieve high gross margins and a seamless guest experience. 

room2 Hammersmith

102 Hammersmith Grove,
Hammersmith, London
W6 7HB

We're looking for investors and partners to get involved with Lamington Group.

Learn More

"We are delighted to have have been able to secure such a respected and dynamic operator for one of our flagship schemes, and look forward to working together long term on this and other projects"

Guy Ziser, CEO, Ziser London